Bioplastic Lego
Thanks to its latest 400 million investment LEGO plans to test sustainable packaging paper bags for example and transform its plants so that 100 of its packaging is eco-responsible by 2025.
Bioplastic lego. Lego sees itself as a stakeholder driven brand and to that end has formulated four promises. It is just a matter of time Alan Rasmussen a materials engineer at Lego said this morning in a presentation at Innovation Takes Root a conference sponsored by Nature Works in Orlando FL. Lego has tested hundreds of different plastic variations.
The LEGO Group today unveiled a prototype LEGO brick made from recycled plastic the latest step in its journey to make LEGO products from sustainable materials. Lego trialled over 250 formulations of the recycled plastic to create a brick that complies with the companys quality safety and play. Materials classified as bioplastic like Legos sugarcane polyethylene are plastics sourced from natural materials but arent necessarily biodegradable.
And by 2030 the entire production process is to go green with bioplastic toys and zero. But unlike Coca-Cola when Lego couldnt find a. The LEGO bricks in the Botanical Collection are made from plant-based polyethylene a type of bioplastic which is derived from ethically-sourced sugarcane.
Are bioplastic toys the future. Lego has had some success with plastic partly made of plants. Toymaker Lego wants to replace single-use disposable plastics by recycled or bio-based materials for all plastic packaging.
Legos new bioplastic elements are manufcactured using sugarcane ethanol. We want to make a positive impact on the world. LEGO launches bioplastic bricks.
Lego announced in 2015 to use 100 sustainable materials for its bricks and packaging by 2030. The LEGO group is spending over 100M to replace its current plastic type for a more sustainable one and theres a new generation of environmentally-friendly biobased toys cropping up. The LEGO Group has partnered with WWF to support and build demand for sustainably sourced plastic and has joined the Bioplastic Feedstock Alliance BFA an initiative of WWF to secure fully sustainable sourcing of raw material for the bioplastics industry.
